Argentina Football League Launches Metaverse After World Cup Win

After winning the World Cup, the Argentine Football League secured a partnership with Upland to form a Metaverse alliance.

Following the success of the national team at the World Cup in Qatar, the Argentine Football Association (AFA_) has joined the Metaverse platform Upland.

According to a press release shared with, AFA – the native token of the Liga – will be integrated into Upland’s Metaverse platform, enabling fan interaction between football fans, clubs and players in Argentina.

The gaming experience is set to showcase a range of digital treasures related to Argentine football, such as players, teams, clubs, tickets, game highlights, historical events and other exclusive deals. As consumers buy, sell and trade fiat digital assets, a range of nft Argentina’s top-flight league is expected to provide a new source of income.

Users of Upland will also be able to launch virtual companies to run stores on virtual properties where they can resell LPF digital collectibles. The Metaverse platform creates a digital environment enabling asset creation, digital land ownership and the virtual economy.

The arrangement with the Argentine Football Association follows the collaboration with Upland. FIFA and the Portuguese Premier League team, FC Porto. Following the latter’s agreement, Upland provided official digital memorabilia for the Qatar 2022 World Cup, including highlights from the most recent competition.

fan tokens are on the rise

In recent years, gaming, cryptocurrency and blockchain have become increasingly intertwined. While teams such as McLaren and Red Bull Racing investigated their web3 and NFT Covers Formula 1 Filed Trademarks This Season nft and cryptocurrency-powered goods and services in August 2022.

Fan token platform Socios has expanded this year despite challenging market conditions. Cryptocurrency exchange OKX has also ramped up its marketing initiatives by signing a sponsorship deal with Manchester City, the current English Premier League champions, for the 2022 season.

Portugal captain Cristiano Ronaldo, Entered Web3 Spaces with an exclusive agreement with Binance to launch multiple NFT collections over several years.

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