UK government TV ad urges households to take 30 seconds to reduce energy bills

Households will be urged to take just 30 seconds out of their day to reduce their energy use, as a UK government TV advertising campaign is designed to cut bills.

Part of the £18m campaign, originally blocked by Liz Truss, will air on terrestrial and satellite channels including ITV, Channel 4 and Sky during festive events from 8.30am on Tuesday.

The ad suggested Britons should spend 30 seconds on small actions such as reducing their boiler flow, turning off lights, closing curtains at night or turning down the washing machine temperature.

The ad states: “This is a 30 second advert – it’s not long but it’s long enough to do something that could save you money on your energy bills…

“Every 30 seconds you do will be time well spent, they all add up and can save you money.”

Earlier this month it was revealed that the campaign was finally set to launch from December 17 with digital and outdoor ads saying “it all adds up”.

The campaign began with a social media video in which Energy Secretary, Grant Shapps, encourages people to save money while battling a pesky Elf on the Shelf.

UK ministers were urged to launch the campaign from late summer as authorities elsewhere in Europe urged businesses, public bodies and citizens to cut access to gas amid concerns over high energy bills and gas shortages following Russia’s invasion of Ukraine. Started asking for cuts.

In the UK the government was set to launch a campaign in October but the move was stalled by the truce, which opposed “nanny state” intervention.

Ministers have been careful not to advocate for anything that could put public health at risk for fear of scuttling efforts to cut energy bills this winter.

Last week fire officials urged householders to be careful when using candles, wood burners and electric heaters to cut energy bills this Christmas after a recent house fire.

Critics have argued that the campaign has come too late to make a real difference this winter and that many families have already done everything possible to cut their bills.

The government moved to cushion the blow of rising energy bills through its Energy Price Guarantee, which caps typical annual household bills at £2,500 until April and £3,000 for a further year thereafter.

Lord Callanan, Minister for Business and Energy, said: “The Government’s ‘It All Adds Up’ energy-saving campaign is already getting vital insights into millions of homes across the country, giving them simple, low and effective ways to cut their energy. Showing no-cost tips to use and bill this winter.

“Simple steps can make a big difference in cutting bills while keeping homes warm and safe, and with the launch of this new TV advert, more people will be aware and savings will continue to grow for UK households.”


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