What to expect from Apple in 2023

Through the usual year-end speculation, I have some ideas of what Apple’s enterprise users can anticipate in 2023, a year in which Apple will focus on reconfiguring operations and manufacturing for greater resilience.

building a functional supply chain

Every consumer electronics company has been hit by COVID-related supply chain challenges. China is the biggest factory in the world has sufferedhighlighting the political consensus, war in ukraine And tensions in Taiwan threaten the survival of those firms with deep supply chain connections in the country.

apple is one of these, but hell seems bent on reconfiguring its supply chain To become more flexible, sourcing figurative supply chain eggs from multiple baskets. The work is expensive, deeply complex, and requires Apple teams to work closely with suppliers set up new production lines,

India, along with Vietnam, Thailand and other countries, have emerged as places likely to see additional Apple action. There will be unforeseen challenges, but the company knows it must get this right to protect sales of its valuable hardware. This will continue to be its biggest priority in 2023 – and is likely to be important for every business.

First look at the new Mac, M2 and M3

Apple chip maker is TSMC Apple is expected to start manufacturing silicon chips at its Factory in Arizona by 2024, There is speculation that these processors may not be 3nm chips by then, but I have a feeling this won’t be the case. Ultimately, TSMC and Apple want to ensure that the heart of Apple’s computers can be made in at least two locations to keep the supply chain more flexible. It’s just one component in a literal jungle of parts that Apple needs to secure, but it’s an important puzzle.

In the meantime, it seems reasonable to anticipate a slight delay in some of the company’s original plans, as Apple and its suppliers put in place the kind of infrastructure they need for life after China; In terms of the Mac, that may translate into a more limited hardware release over the next few months. One piece of evidence to support this may be the claim that Apple has suspended plans for an M2 Extreme-equipped Mac Pro, apparently on a cost basis,

What if simple production challenges are to blame?

That doesn’t mean there aren’t any new Macs: Expect 14- and 16-in. MacBook Pro models with M2 Pro and M2 Max chips due in early 2023, followed by M2-powered iMacs and potentially a bit more less powerful pro, NB: Mark Gurman has speculated that the iMac could arrive with an M3 chip by the end of next year. He expects Apple to introduce new monitors, including an updated Pro Display XDR.

Given that Macs already serve the needs of enterprise professionals and that these processors compete in their class far better than Apple’s processors, the company has had time to get its next chips right. With that in mind, you can expect business users to keep buying these machines, This is going to make the market even more exciting for service providers Supporting Enterprises with AppleAnd we’re going to see a lot of innovation from those partners in 2023 — especially as Apple expands the APIs it provides to make them work.

a good old meeting

Sticking my neck out here, I think Apple will take a hybrid approach for next summer’s WWDC and most of its big public events going forward. Partly, that’s because the format has worked well since the arrival of COVID-19, but it’s also a lot cheaper and — when it comes to developers, at least, it means the company can work with more people. reaches up to The number of people attending these events in person is expected to increase.

When it comes to returning to the office, I expect Apple to face resistance from employees who want and, in some cases, need more flexibility than its current plan. It also seems unwise to declare the pandemic over – one thing we should have learned about this disease is that it will not disappear without leaving a sting or two behind its tail. (Perhaps Freeform can pick up some of the slack.)

security, security, security

Do things seem normal to you? They are not for me.

We live in times of unprecedented upheaval and increasing stress. This tension translates into various forms of insecurity, including (in the tech world) a rapid increase in high-level cyberattacks. It looks like Apple is doing everything it can to enhance platform security against exploits, and you can expect the same. be important to your work in the coming 12 months.

One big conversation that is likely to crop up will be related to encryption. Apple’s recent decision Protect iCloud users Except for those with an authoritarian outlook, allowing them to encrypt more information that is hidden in their cloud is actually welcome. I see great discussion about Right to Privacy and Encryption Coming to the head in 2023.

the future comes fast

Apple remains big on augmented reality (AR), and we all expect it to introduce its first mixed-reality glasses in 2023. While this seems like almost a certainty, a lot will depend on component access and supply chain resilience. This means first-generation products will be expensive, hard to find, and primarily targeted at developers, gamers, early adopters, and edge-use cases. The product that Apple focuses on the most will probably be a mixed reality device You can wear it anywhere instead of hardware like goggles, it has to be introduced first.

As powerful as it is (a Mac in your glasses), Apple wants to give you a Mac in your sunglasses, and that technology won’t be ready for a while,

look at the sky…

Another thing would be the expansion of the iPhone satellite service that Apple now offers with GlobalStar. Introduced with the iPhone 14, the service lets you contact emergency services when you’re offline.

is apple spent millions of dollars Getting this service together, which involves a whole squadron of satellites I believe, has not yet been launched. It makes sense for it to expand with additional services as it works towards making satellite connectivity a profitable option within the next two years. (Apple has said that the Emergency SOS service will be free for two years.)

How can the company make the iPhone Satellite sexy? In part, it will likely focus on getting around FindMy and accessing its media services from anywhere. Perhaps the Apple TV will eventually be a satellite-equipped set top box, giving absolutely anyone global access to Apple One content for a monthly fee.

services, services, services

The need to build strongholds in the supply chain means Apple may slow down new hardware launches a bit in 2023. Perhaps that’s why Apple Music Classical hasn’t come out yet because Apple wants to introduce it with some crescendo — and a New home pod to add some spice,

Of course, there will be a new iPhone

The iPhone 15 is inevitable, possibly a new and more expensive titanium model, iPhone 15 Ultra. The entire range should feature Dynamic Island and 48MP cameras, but the Pro version could have a sophisticated periscope lens for great long-distance photography. You can also expect USB-C to bring these phones into line with EU mandates. and don’t be too surprised if significant change in how does the app store work begin to appear towards the end of the year,

iPads could get bigger screens, including 16- and 14-inch models with MiniLEDs and Pro Motion.

Looking back at my expectations for 2022

So, how did the predictions come about? prepared this time last year’s shape,

For me, I think the invasion of Ukraine and the continuing challenges of COVID-19 became major problems for Apple’s supply and manufacturing lines, which is why some hardware shipped late and other items didn’t show up at all.

What? did Happen?

  • Apple introduced iPhone SE with 5G.
  • Apple introduces M2 chips and redesigned MacBook Air.
  • Car crash detection was introduced.
  • The iPhone 14 kept a notch, but now it matters more.
  • We have seen satellite connectivity in iPhone.
  • Instead of being completely virtual, WWDC was hybrid.
  • Apple continues to be hit by various regulatory investigations to the extent that the company now expects bend with the wind,
  • We also saw product availability impacted by supply chain issues, and we’re now seeing big moves to make chips in the US.

What? was not Happen?

  • Mac Pro, Mac Mini Pro and 30-in. iMac didn’t show up.
  • AR glasses not shown.

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